As someone who just simply wants to point and shoot, this product just works.

For a lot of people, the Bridge camera is the perfect solution as it combines the portability of a compact camera while offering the full capability of a DSLR.

Simple shots - As a photography noob, this Kodak PIXPRO AZ421 camera would suit you adequately.

Simple shots - As a photography noob, this Pentax Optio RZ18 camera would suit you adequately.

For those who are passionate about photography at a casual level but are prepared to make the occasional technical adjustments, the PIXPRO AZ421 is a very straightforward option. At this skill level you'll be comfortable utilising features such as the 9 "Auto Focus points" that this camera comes with.

For those who are passionate about photography at a casual level but are prepared to make the occasional technical adjustments, the Optio RZ18 is a very straightforward option. At this skill level you'll be comfortable utilising features such as the 9 "Auto Focus points" that this camera comes with.

Simple clips - As a videography noob, this Kodak PIXPRO AZ421 video camera should be sufficient for your needs.

Simple clips - As a videography noob, this Pentax Optio RZ18 video camera should be sufficient for your needs.

Even though recording videos is a passion, you're not necessarily looking to go pro. You're content with making tweaks to a couple of settings to suit the shot you're about to take. The PIXPRO AZ421 is very accessible which makes it suitable for this.

If you're looking to simply use your camera to point-and-shoot everyday moments with an item or person as the subject matter, then the PIXPRO AZ421 is an easy recommendation for this.

If you're looking to simply use your camera to point-and-shoot everyday moments with an item or person as the subject matter, then the Optio RZ18 is an easy recommendation for this.

Its important to ensure the celebrant (or special guests) are in clear view in every photo taken. Keeping them in focus while they're moving about is one of the great features that comes with the PIXPRO AZ421.

Its important to ensure the celebrant (or special guests) are in clear view in every photo taken. Keeping them in focus while they're moving about is one of the great features that comes with the Optio RZ18.

Whether it's golf or tennis and everything in-between, the Tracking Focus capability in this camera allows you maintain your subject as the centre of attention even while in motion. It's Continuous Shooting Mode also helps take multiple shots in a couple of seconds allowing you assess a set of options you can pick from.

Whether it's golf or tennis and everything in-between, the Tracking Focus capability in this camera allows you maintain your subject as the centre of attention even while in motion. It's Continuous Shooting Mode also helps take multiple shots in a couple of seconds allowing you assess a set of options you can pick from.

Sea-life is always breathtaking. With this camera from Kodak, you can expect to produce vivid images that showcases the unique tone that are found with photographs taken underwater.

Sea-life is always breathtaking. With this camera from Pentax, you can expect to produce vivid images that showcases the unique tone that are found with photographs taken underwater.

As you make trips around the world, every moment tells a story. For this, a good camera is crucial and the PIXPRO AZ421 is a great option for travel. It's got a combined zoom capability allowing you get a closer look at items that can't be reached easily.^506^*}

As you make trips around the world, every moment tells a story. For this, a good camera is crucial and the Optio RZ18 is a great option for travel. It's got a combined zoom capability allowing you get a closer look at items that can't be reached easily.^506^*}

For those special occasions, this Kodak camera is a great companion as you traverse the floor. It comes with an Image Stabilizer which helps maintain a steady shot while recording.

For those special occasions, this Pentax camera is a great companion as you traverse the floor. 

Its always great to capture moments of delight at home or while spending time with family and friends on an outing. For this, the Kodak PIXPRO AZ421 is a great companion to have.

Its always great to capture moments of delight at home or while spending time with family and friends on an outing. For this, the Pentax Optio RZ18 is a great companion to have.

Self made video content - Whether its in a specialist niche or broad subject area, video content is king (or queen) these days. With an image sensor size of 6.17 x 4.55 mm (mm), this camera can deliver really good image quality in your videos. 

When taking photos of the beautiful creatures of the wild, you'll need to have Tracking Focus mode activated so as not to miss any great moments while they are active in their habitat. Burst shots help as well, which this camera happens to have making it a very good option for your needs.

When taking photos of the beautiful creatures of the wild, you'll need to have Tracking Focus mode activated so as not to miss any great moments while they are active in their habitat. Burst shots help as well, which this camera happens to have making it a very good option for your needs.

If you've got requirements to take photos of a variety of landscapes, then the presence of multiple scene modes on a camera is helpful in order to setup quickly and start shooting. This model from Kodak has got this capability making it a suitable option for your needs. In addition, this model has the ability to select what parts of your frame you would like to focus on before you take the shot.

If you've got requirements to take photos of a variety of landscapes, then the presence of multiple scene modes on a camera is helpful in order to setup quickly and start shooting. This model from Pentax has got this capability making it a suitable option for your needs. In addition, this model has the ability to select what parts of your frame you would like to focus on before you take the shot.

This device showcases a refined taste in mobile devices due to clean lines and a premium look.

It looks simple, capable and doesn't stand out in any particular way.

It looks simple, capable and doesn't stand out in any particular way.