As someone who just simply wants to point and shoot, this product just works.

Simple shots - As a photography noob, this Nikon  COOLPIX W100 camera would suit you adequately.

Simple shots - As a photography noob, this Ricoh WG-60 camera would suit you adequately.

For those who are passionate about photography at a casual level but are prepared to make the occasional technical adjustments, the WG-60 is a very straightforward option. At this skill level you'll be comfortable utilising features such as the 9 "Auto Focus points" that this camera comes with.

Simple clips - As a videography noob, this Nikon COOLPIX W100 video camera should be sufficient for your needs.

Simple clips - As a videography noob, this Ricoh WG-60 video camera should be sufficient for your needs.

Even though recording videos is a passion, you're not necessarily looking to go pro. You're content with making tweaks to a couple of settings to suit the shot you're about to take. The COOLPIX W100 is very accessible which makes it suitable for this.

Even though recording videos is a passion, you're not necessarily looking to go pro. You're content with making tweaks to a couple of settings to suit the shot you're about to take. The WG-60 is very accessible which makes it suitable for this.

Your camera provides you with sufficient controls and tools to get your videography to the quality and spec that your high standards will require. For instance the manual focus capability that comes with the COOLPIX W100, will align with your skill level.

Your camera provides you with sufficient controls and tools to get your videography to the quality and spec that your high standards will require. For instance the manual focus capability that comes with the WG-60, will align with your skill level.

Working at the highest standards of videography, you'll want full control of every aspect of this vital tool. This camera from Ricoh, provides fully manual settings from your focusing ring to your aperture dilation.

If you're looking to simply use your camera to point-and-shoot everyday moments with an item or person as the subject matter, then the COOLPIX W100 is an easy recommendation for this.

If you're looking to simply use your camera to point-and-shoot everyday moments with an item or person as the subject matter, then the WG-60 is an easy recommendation for this.

Its important to ensure the celebrant (or special guests) are in clear view in every photo taken. Keeping them in focus while they're moving about is one of the great features that comes with the COOLPIX W100.

Its important to ensure the celebrant (or special guests) are in clear view in every photo taken. Keeping them in focus while they're moving about is one of the great features that comes with the WG-60.

Whether it's golf or tennis and everything in-between, the Tracking Focus capability in this camera allows you maintain your subject as the centre of attention even while in motion. It's Continuous Shooting Mode also helps take multiple shots in a couple of seconds allowing you assess a set of options you can pick from.

Sea-life is always breathtaking. With this camera from Nikon , you can expect to produce vivid images that showcases the unique tone that are found with photographs taken underwater.

Sea-life is always breathtaking. With this camera from Ricoh, you can expect to produce vivid images that showcases the unique tone that are found with photographs taken underwater.

As you make trips around the world, every moment tells a story. For this, a good camera is crucial and the COOLPIX W100 is a great option for travel. It's got a combined zoom capability allowing you get a closer look at items that can't be reached easily.^506^*}

As you make trips around the world, every moment tells a story. For this, a good camera is crucial and the WG-60 is a great option for travel. It's got a combined zoom capability allowing you get a closer look at items that can't be reached easily.^506^*}

Streaming video live is a great way to share your experiences and this camera from Ricoh provides a couple of connectivity options to help you with this.

For those special occasions, this Nikon camera is a great companion as you traverse the floor. It comes with an Image Stabilizer which helps maintain a steady shot while recording.

For those special occasions, this Ricoh camera is a great companion as you traverse the floor. It comes with an Image Stabilizer which helps maintain a steady shot while recording.

Its always great to capture moments of delight at home or while spending time with family and friends on an outing. For this, the Nikon  COOLPIX W100 is a great companion to have.

Its always great to capture moments of delight at home or while spending time with family and friends on an outing. For this, the Ricoh WG-60 is a great companion to have.

Self made video content - Whether its in a specialist niche or broad subject area, video content is king (or queen) these days. With an image sensor size of 4.7 x 3.5 mm (mm), this camera can deliver really good image quality in your videos. It's also got Wi-Fi so if you can still make your transfers even if you're not with your cables.

Self made video content - Whether its in a specialist niche or broad subject area, video content is king (or queen) these days. With an image sensor size of 6.17 x 4.55 mm (mm), this camera can deliver really good image quality in your videos. It's also got Wi-Fi so if you can still make your transfers even if you're not with your cables.

Rough and Tumble - It's rugged and built for the outdoors. As such you won't have to worry about getting splash of water on it nor if it gets the odd bump now and then.

Rough and Tumble - It's rugged and built for the outdoors. As such you won't have to worry about getting splash of water on it nor if it gets the odd bump now and then.

Breathtaking transitions such as rolling clouds or city lights can captured as a time-lapse using the Nikon 's in-built intervalometer

Breathtaking transitions such as rolling clouds or city lights can captured as a time-lapse using the Ricoh's in-built intervalometer

When taking photos of the beautiful creatures of the wild, you'll need to have Tracking Focus mode activated so as not to miss any great moments while they are active in their habitat. Burst shots help as well, which this camera happens to have making it a very good option for your needs.

If you've got requirements to take photos of a variety of landscapes, then the presence of multiple scene modes on a camera is helpful in order to setup quickly and start shooting. This model from Nikon has got this capability making it a suitable option for your needs. 

If you've got requirements to take photos of a variety of landscapes, then the presence of multiple scene modes on a camera is helpful in order to setup quickly and start shooting. This model from Ricoh has got this capability making it a suitable option for your needs. In addition, this model has the ability to select what parts of your frame you would like to focus on before you take the shot.

Because you are keen to show the action from your perspective, the build and form factor of the WG-60 is a good fit your needs.

During wet weather, not all cameras can cope with the odd splash or two. Fortunately, this device from Nikon  is sufficiently resistant to water to protect it from rain and drizzles.

During wet weather, not all cameras can cope with the odd splash or two. Fortunately, this device from Ricoh is sufficiently resistant to water to protect it from rain and drizzles.

Sometimes carrying cables about just so you can move your photos across the devices can be a pain. Good thing this particular model comes with Wi-Fi.

Sometimes carrying cables about just so you can move your photos across the devices can be a pain. Good thing this particular model comes with Wi-Fi.

Taking photos while taking a dive requires it to fully waterproof. This model will suit your needs as it is fully waterproof up to 10 m metres.

Taking photos while taking a dive requires it to fully waterproof. This model will suit your needs as it is fully waterproof up to 14 m metres.

The outdoors can get quite sandy depending on the environment you'll be taking pictures in. Which is why a camera like this is what you'll need as its been fully certified as dust-proof.

The outdoors can get quite sandy depending on the environment you'll be taking pictures in. Which is why a camera like this is what you'll need as its been fully certified as dust-proof.

When you want to stand out from the crowd, the COOLPIX W100 uses bright colours and funky designs to turn heads. This is not your average camera.

It comes in an unconventional package that stands out from the typical greys and blacks that are common with such devices.

It looks simple, capable and doesn't stand out in any particular way.

It looks simple, capable and doesn't stand out in any particular way.

Have you got big concerns about dropping your camera? In that case this Nikon camera has got you covered on that angle as it is shock resistant.

Have you got big concerns about dropping your camera? In that case this Ricoh camera has got you covered on that angle as it is shock resistant.