As a student or researcher in the social or physical sciences, this device provides a good balance of portability (with it's 12 inches screen size) and performance so that you're free to roam the labs or libraries with a machine that can competently multi-task your data crunching, "multi-tabbed browsing" and the production of academic content.

As a student or researcher in the social or physical sciences, this device provides a good balance of portability (with it's 12 inches screen size) and performance so that you're free to roam the labs or libraries with a machine that can competently multi-task your data crunching, "multi-tabbed browsing" and the production of academic content.

High quality video on your MacBook 12 inch's Advanced resolution display

IPS screen technology makes video content richer and more viewable.

You won't have to struggle to pause or rewind in the dark with its backlit keyboard.

High quality video on your MacBook 12 inch's Advanced resolution display

IPS screen technology makes video content richer and more viewable.

You won't have to struggle to pause or rewind in the dark with its backlit keyboard.

Facebook, twitter etc require little processing power or screen specification so the MacBook 12 inch will do just fine.

Facebook, twitter etc require little processing power or screen specification so the MacBook 12 inch will do just fine.

All components of your Apple will easily handle the web as surfing requires minimal resources

All components of your Apple will easily handle the web as surfing requires minimal resources

Presentations, spreadsheets and documents, don't need much, but your Intel Core m5 6Y54 processor and 8 GB RAM ensures even image laden files won't leave you watching the 'spinning wheel'!

Presentations, spreadsheets and documents, don't need much, but your Intel Core m3-7y32 processor and 8 GB RAM ensures even image laden files won't leave you watching the 'spinning wheel'!

Email demands very little from a laptop. We've taken this into account.

Email demands very little from a laptop. We've taken this into account.

The 11 hours battery life in the MacBook 12 inch is sufficient for short sessions of use in coffee shops, parks etc.

The 10 hours battery life in the MacBook 12 inch is sufficient for short sessions of use in coffee shops, parks etc.

The 11 hours battery life in the MacBook 12 inch has got enough juice to help you work while on the move during quick trips around the city.

The 10 hours battery life in the MacBook 12 inch has got enough juice to help you work while on the move during quick trips around the city.

With a great run time of approximately 11 hours, there isn't a huge need to carry a charger each time your about.

With a great run time of approximately 10 hours, there isn't a huge need to carry a charger each time your about.

The 11 hours battery life in the MacBook 12 inch can keep you going while moving from one meeting space to another.

The 10 hours battery life in the MacBook 12 inch can keep you going while moving from one meeting space to another.

With a great run time of approximately 11 hours, there isn't a huge need to carry a charger each time your about.

With a great run time of approximately 10 hours, there isn't a huge need to carry a charger each time your about.

Because this has got a weight measuring in at 2 lbs, it'll help you stay light and nimble. 

Because this has got a weight measuring in at 2 lbs, it'll help you stay light and nimble. 

As you'll be needing to move about now and then, it's 2 lbs weight should suit your needs just fine.

As you'll be needing to move about now and then, it's 2 lbs weight should suit your needs just fine.

This laptop can be used night or day thanks to the built in back-lit keyboard.

This laptop can be used night or day thanks to the built in back-lit keyboard.

It's got clean lines and a premium look, which showcases a refined taste in mobile devices.

It's an eye-catching package with a bright and refreshing look about it. It could even play the role of an accessory to compliment a specific sense of style. 

It's an eye-catching package with a bright and refreshing look about it. It could even play the role of an accessory to compliment a specific sense of style. 

It looks simple, capable and doesn't stand out in any particular way.